Demandbase is a leading B2B account-based go-to-market (GTM) platform and B2B contact data provider based out of San Francisco, CA.

Demandbase was named a leader in 62 of G2’s 2023 Fall report categories, number one in 12 reports, and among the top three in 56 reports. Demandbase also recieved number one in five regional Grid® reports for Americas and EMEA.

I had the pleasure of working cross functionally with our corporate branding, development, and product marketing teams to enhance the user experience (UX) of key website pages over my tenure at the company. Considerations for improvements included clear and concise brand messaging that showcased our UVPs, conversion rate optimization (CRO) to increase Act Nows and hand raisers, and improved site navigation.