Demandbase is a leading B2B account-based go-to-market (GTM) platform and B2B contact data provider based out of San Francisco, CA.
Demandbase was named a leader in 62 of G2’s 2023 Fall report categories, number one in 12 reports, and among the top three in 56 reports. Demandbase also recieved number one in five regional Grid® reports for Americas and EMEA.
I had the pleasure of working cross functionally with our corporate branding, development, and product marketing teams to enhance the user experience (UX) of key website pages over my tenure at the company. Considerations for improvements included clear and concise brand messaging that showcased our UVPs, conversion rate optimization (CRO) to increase Act Nows and hand raisers, and improved site navigation.
Omnipress provides technology and print solutions for virtual, hybrid, and in-person conferences and training courses.
In late 2019-early 2020, we underwent a significant website redesign focused on elevating our visual branding, value propositions, user experience, and mobile experience.
Another major design project I worked on was the development of a sample conference program booklet. This piece served as an inspirational print sample for direct mail and a marketing piece that serves to inform on the value of our products. We also created a similar piece for our training industry verticle.
See the full piece here.
Cool Choices is an environmentally focused, technology-based nonprofit which provides a SaaS employee engagement program to businesses, communities, and schools looking to empower regular people to adopt more sustainable practices in their daily lives. The program helps organizations facilitate culture change and normalize sustainable actions by making them more visible and transparent.
In early 2018 I lead a website redesign for the Cool Choices marketing website in collaboration with our internal development staff. The design refreshed visual branding and optimized forms and user experience for increasing website conversions.
View full website at www.coolchoices.com.
Social media graphics created for e-commerce business apparel retailer, Threadfellows, an Acumium client. Logo design not mine.
Social media value proposition campaign graphics I created for My Life & Wishes, an Acumium client. My Life & Wishes provides online storage for important end of life planning documents and details. Logo design not mine.
Social media contest and giveaway graphics I created for Choose Hope, an Acumium client. Choose Hope is an online retailer of cancer awareness products.
Creative marketing materials for social, web, and print that I created for Goodwill Industries of South Central Wisconsin. This is a small sampling of campaigns I created that were used to promote both brick and mortar and e-commerce retail sales, as well as mission-related sustainability initiatives and client services and programs.
